PROAQUA DUBAI · FOUNDER-LED WATER GUIDANCE · EVIDENCE BEFORE RECOMMENDATION
Founder statementDubai homes
Franco Lapeschi · Founder & CEO

Better-informed water decisions start with transparent answers.

Why ProAqua's Water Check begins with the building path, explains the limits of field screening and recommends only the next step supported by evidence.

Franco Lapeschi, Founder and CEO of ProAqua Dubai
Franco Lapeschi · Founder & CEO, ProAqua Dubai
Water without fearDecisions with context

My commitment to clearer water decisions.

Water affects every home, every family and every day. It deserves clear information, not fear.

Dubai municipal water is treated and regulated. But the water a resident finally uses has also passed through a building's tank, pump, heater, pipes and fittings. That building-side path is where questions about taste, odour, deposits and shower comfort often begin.

My purpose is not to turn those questions into alarming claims. It is to make the invisible path easier to understand. A ProAqua Water Check starts with the property, documents accessible clues and measurements, explains what a field screen can and cannot show, and recommends only the next step supported by the evidence.

If no action is justified, we should say so. If maintenance or appropriate laboratory testing is the right next step, we should say that before discussing equipment. If filtration is appropriate, it should be matched to the actual property and supported by clear service expectations.

After serving more than 10,000 ProAqua customers in Dubai since 2016, I want this water initiative to follow the same owner-led principle: my team, my standard and my name on the recommendation.

That is how this project is intended to serve Dubai homes: calmer information, transparent limits and better-informed water decisions.

Franco LapeschiFounder & CEO, ProAqua Dubai · July 2026
Signature of Franco Lapeschi
The operating standard

Three promises behind the Water Check.

Explain before recommending

We separate observable clues, field-screen readings and questions that require appropriate laboratory analysis.

Document without exaggerating

TDS/EC can reveal a useful endpoint pattern. It cannot identify bacteria, lead, PFAS, chlorine or an exact contaminant.

Recommend proportionately

The next step may be no action, maintenance, targeted testing, an endpoint option or whole-house filtration.

This statement describes ProAqua's service standard. It is not a laboratory report, medical assessment, product certification or claim that Dubai municipal water is unsafe.

Start with the path. Decide from the evidence.

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